Job Title : Cards Portfolio Manager
Term : 12 months
Location : Kuwait City, Kuwait
Division : Cards
Reports to : Head of Cards Portfolio
Relevant experience : 5 years in card portfolio management, lifecycle marketing, or customer engagement roles within the banking or financial services sector.
Mandatory requirements :
- Proven experience in card portfolio performance analysis.
- Strong understanding of customer lifecycle marketing (Cards).
- Immediately available
- English and Arabic is preferred.
- Proficiency in SQL, Excel, and data visualisation tools (e.g. Tableau, Power BI)
PURPOSE OF THE PROJECT
To enhance customer acquisition, engagement, and retention through targeted, data-informed lifecycle marketing strategies that optimize card portfolio performance and align with business objectives.
Key Activities
Core Responsibilities and Accountabilities
Analyze debit and credit card portfolio performance across acquisition, activation, usage, and retention metrics.Identify and recommend targeted campaigns to drive spend, reduce attrition, and increase customer engagement.Collaborate with Product and Marketing teams to design and launch lifecycle campaigns.Monitor campaign performance and provide actionable insights for continuous improvement.Conduct competitive benchmarking and market analysis to inform strategy.Prepare and present regular portfolio performance reports to senior stakeholders.Ensure compliance with internal risk policies.Develop and execute multi-channel lifecycle marketing campaigns (email, mobile, digital, direct mail)Partner with cross-functional teams (Product, Risk, Compliance, Legal) to ensure campaign alignment and governance.Continuously test, measure, and optimize campaign effectiveness using A / B testing and performance analytics.KPIs
Increase in card activation and usage ratesReduction in customer attritionCampaign ROI and conversion ratesCustomer engagement metrics (e.g., open / click rates, spend lift)Compliance and audit adherenceKnowledge and Experience
Bachelors degree in Marketing, Business, Economics, or related fieldExperience in financial services, preferably in cards or paymentsStrong analytical and storytelling skills using dataUnderstanding of customer segmentation and personalization strategiesFamiliarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign)Mandatory Skills
SQL and Excel for data analysisCards Portfolio ManagementCampaign performance tracking and reportingStakeholder communication and presentationRegulatory awareness in financial marketingProject management and cross-functional collaboration