Growth & Community Marketing Manager

Role Objective

Drive Nowairs GTM strategy from testing to traction. Run fast experiments validate which messages and channels convert build youth community momentum and prepare to scale the winners across Kuwait and the GCC. This role begins as hands-on and execution-heavy then evolves into leading scalable marketing growth as Nowair expands post-pilot.

Scope of the Role This is a hybrid role: roughly 60% hands-on execution and 40% coordination.

Youll execute:

Organic social influencer and ambassador programs

School partnerships and youth activations

Light paid and organic growth experiments

Weekly data tracking testing and insights reporting

Youll coordinate:

With Yoko (digital agency) on paid media and campaign analysis

With the designer on creative content and visuals

With Product and Clinical teams on user insights and messaging

With GTM research (Lulu & Sahar) to translate user interviews ad results and analytics into actionable marketing experiments Youll collaborate daily with Yoko the designer Product and GTM to ship experiments fast and double down on what works.

Key Responsibilities

Growth Experiments

Launch small-scale A/B tests to validate audience segments (age gender pain points).

Test 35 channels (schools influencers social partnerships) and scale top performers.

Rapidly iterate messaging and creatives based on performance and feedback.

Maintain the experiment tracker with GTM and Research ensuring all tests have clear hypotheses results and next steps.

Channel Execution

Manage ambassador and influencer activations that drive youth engagement.

Run school outreach and community events to generate organic buzz.

Coordinate paid media tests with Yoko and request new variants based on insights.

Content & Localization

Write or adapt content in Arabic and English that feels authentic and youth-driven.

Brief the designer to create visuals aligned with Nowairs identity and tone

Analytics & Insights

Track key growth metrics: CTR conversion CAC retention intent.

Deliver a concise weekly one-pager summarizing what worked / whats next.

Use analytics to identify which growth channels and messages are ready to scale

Qualifications :

• 35 years in digital/growth marketing (startup or youth focus preferred)
• Hands-on executor with experience managing agencies or freelancers
• Bilingual (Arabic English)
• Deep understanding of GCC youth culture social platforms and content trends
• Proficient in Meta Ads TikTok Ads and analytics tools (GA Looker or similar)
• Data-savvy and creative able to translate insights into quick testable ideas

Additional Information :

Title: Growth & Community Marketing Manager

Location: Kuwait

Type: Full-time

Reporting to: Chief Operating Officer (COO)

Start Date: Immediate

Compensation: Competitive based on experience

Remote Work :

No

Employment Type :

Full-time

Key Skills
English,User Interface,Communication,Content Writing,Online,Twitter,Internet,Facebook,Youtube,Instagram,Management skills,Digital speech,Speaking skills,Analytics,Writing Skills
Experience: years
Vacancy: 1